What began in the 1990s as a response to issues in a complex supply chain has
evolved into a business insight at the core of Nike's growth strategy – one that
focuses on delivering innovations across its supply chain to create products
that are better for athletes, its business, and the planet.
That evolution, which turns risk into an innovation opportunity by embracing
transparency and collaboration, makes sense for business and can help solve some
of the world's most pressing challenges. As Nike president and CEO Mark Parker
put it: "Nike succeeds because we're obsessed with innovation. We are
relentlessly curious about our world and how we can make it better. We apply
that curiosity to our sustainability efforts, and we continue to learn what is
required for real, meaningful progress."
So how did Nike go from the starting line to running full speed toward a more
sustainable future? Click on the graphic below to explore some of the major
milestones for yourself. Copy on this page is provided by Nike, supporter of the sustainable
design hub
