Sports Brand Vibram Five Fingers Shoes

Sports brand vibram five fingers is associated with the world cup that consumers even higher than the official world cup the proportion of partners and sponsors, is the success of the biggest winner of the recessive marketing. but barefoot shoes brand by use of marketing mode, and is unable to analog to other sports brand a way, it is unique.
Not only is the south africa world cup vibram five fingers to make enough opportunity, eye and in early 2002 during the football world cup, it has successfully conducted an implicit marketing. vibram five fingers called its star, held a five-a-side football game, and with the world cup launched official sponsors adidas ad war. meanwhile, the world cup in the five toe shoes also lost everything in the territory, although have palace, which did not reality of the palace.
Vibramfivefingers is still in many bus external installed a large vibram five fingers electronic billboard in broadcast advertisement, at the same time, also to the broadcast world cup at action. although adidas is the world cup sponsors of the exclusive sporting goods, but the poll, 70 percent of respondents believed that vibram five fingers is the official sponsors competition.
Similarly, vibram five fingers in the world cup and olympics established 'vibram five fingers village', brought in many corporate sponsors sports star. 'vibram five fingers village' gathered a lot of stars advocates, they and stars, together with many sports activities 'vibram five fingers village' became their participation in the world cup and the olympic games is one of the core experience.
Vibram five fingers also once in world cup twin city building huge 'vibram five fingers football park', inviting its signing many football star to the park to meet with teenagers play football fans, around the world, and invited the news media to interview the world cup. the result is, through the media, has quite a bit of consumers think is vibram fivefingers classic brought great world cup tournament.
Vibram five fingers shoe enterprises recessive successful history dates back to the atlanta olympics in 1996. shoe enterprises in the atlanta olympics reebok is formal footwear suppliers, but eventually most people are mistaken as vibram five fingers. investigate its reason is vibram five fingers in coca-cola company's olympic city and the olympic park, established by the experience centre, organize the vibram five fingers some audience participation its activities, give people free experience enjoy sport happy.